Tuesday, September 25, 2012
Wednesday, July 25, 2012
Hello again from all your friends at Nowali!
Please note our new Internet address for USA customers
www.nowali-usa.com
Customers who previously created an account with www.nowali.com, your username and password should work at the new website and do not need to be updated. Any questions please call us at (877) 466-9254 or email info@nowali-usa.com.
The website www.nowali.com will be maintained by Nowali of Sweden to communicate important brand information to customers worldwide.
Tuesday, August 16, 2011
Nowali Fall Patterns are Here!
Nowali is excited to introduce their fall 2011 collection of moccasins, slipper socks and tights! With vivid colors and patterns, there will be no shortage of happy feet decked out in Nowali's new line.
The fall line includes cute puppies, colorful hearts, monkeys, fire-breathing dragons, bold multi-colored stripes and of course, a traditional Nordic pattern. Not just for little kids, Nowali makes cozy footwear for the whole family. Try a pair on and see for yourself--you'll never want to take them off.
Thursday, March 31, 2011
Colorful Nowali Socks for Springtime Fun!
April showers don't have to get you down: Nowali patterned crew socks come in lots of vibrant patterns and colors to brighten your day! Available for infant thru 6 years, Nowali socks combine fashion with great quality cotton, nylon and elastic yarns.
Themes include flowers, nautical, cars and trucks, confetti and more.
Visit the Nowali Sock Shop to see them all!
Thursday, March 24, 2011
Help us decide our new fall pattern and you could win a prize!
Tell us which of these patterns you would wear as an adult: Nordic, pink stripes, navy stripes, brown stripes.
As a thanks for your participation, Nowali will select 1 random commenter to receive a free pair of moccasins of their choice!
Comments close March 31. The winner will be posted here, please check back on April 1.
Thursday, February 17, 2011
Sockiplast! What is it?
Sockiplast is a Swedish icon (hey, it even has a Facebook fan club!). "Sockiplast"says it all but just can't be translated.
What is it? Sockiplast is a cotton / poly blend sock with a polyurethane bottom that really grips the ground to prevent slips, even on wet surfaces.
Sockiplast makes a great pool, shower sock or boat sock. It is also perfect for yoga, gymnastics and other fitness activities.
Sockiplast is now available in adult sizes at Nowali.com.
Friday, February 4, 2011
Give a Heart, Get a Hoot!
Monday, January 17, 2011
Spring is Here!

Spring is Here! (almost)
Sure, it's freezing cold here in the Northeast with more snow on the way, but we look forward to the warm, sunny days ahead.
For now, keep those little toes warm with the new Spring 2011 patterns from Nowali. This season the collection includes bright, multicolor stripes for everyone. For girls, there are hearts, butterflies, flowers, strawberries and daisies. For boys, crazy cars, frogs, a bee and an owl.
So stop by and see the new www.nowali.com website and be sure to sign up for our newsletter to keep up to date on new products and special offers throughout the year. And don't worry, spring will get here soon, wherever you are!
Monday, April 19, 2010
Celebrating 60 years!

Nowali moccasins, everyone's favorite sock-and-a-shoe celebrates their 60th year in 2010! Since 1950, generations of kids (and grown-ups, too) have loved the comfortable fit and combination of funky and classic designs.
When Ake Johannson started the company at his small family farm in central Sweden, little did he expect it would grow into a brand known around the world. Success came quickly as the company's reputation for quality and value spread. In 1958, the company moved from Ake's farm to a new building. By 1960, they were the biggest producer of moccasins in Sweden and soon began to export to Europe and the United States. Today, Nowali moccasins are still proudly knitted in Sweden, stitched by hand and loved throughout the world.
The Nowali company has grown a lot in 60 years, but their basic product remains true to its roots: Nowali moccasins are practical and comfortable footwear that stay on and look great. The commitment to quality and value extends to new products, too: socks, tights, slipper socks, and more are now part of the Nowali product family.
Looking to the future, Nowali knows that our customers will always put top priority on quality products they can trust. Nowali uses Oko-Tex 100 certifed yarns that contain no potentially toxic chemicals or dyes, and is committed to sustainable business practices that will take the company to its next milestones.
Thanks to all the generations of Nowali customers for making it possible!
Thursday, November 26, 2009
The Perfect Toddler Gift!
Nowali moccasins are the perfect holiday gift for baby, toddler, big kids and even grown-ups, too!Made in Sweden for 60 years, the moccasins feature yarns that are certified free from dangerous chemicals or dyes. The leather sole is no-slip, great for hardwood or tile floors. Best of all, they are machine washable!
Moms and kids love them because they stay on. The soft sole allows the foot to move freely as recommended by pediatrians. Nowali moccasins come in lots of colors and patterns, too - visit www.nowali.com to see the current line.
Thursday, October 8, 2009
Halloween Slippers for your 'Little Monster'
Friday, August 14, 2009
A "shoe-in" to win!

• “The positive characteristics of this product are that they are perfect to warm up a child's feet, the bottoms prevent children from slipping, and they are easy to clean by hand or in the washer.”
• “I loved these little moccasins and the infants seemed comfortable wearing them. They are very well made and lasted through multiple washes. They also stay on the infant’s feet without falling off repeatedly like other moccasins do. I like the materials and the pattern and choose them often to keep little feel warm.”
Friday, July 31, 2009
Children's Club Show
Friday, July 24, 2009
Learning to Walk

When your child begins to walk, shoes become necessary. Shoes protect the feet, provide warmth and play a role in fashion.
Pediatricians recommend that the best footwear should have these characteristics :
- Proper fit : if the shoe is too short, toes will be compressed.
- Flexible sole : so the foot can move freely.
- Made of porous material : to allow the skin to breathe.
- Extend above the ankle : to prevent the shoe from slipping off.
Nowali produces a top quality moccasin with a machine washable leather sole. The moccasins are not restrictive, they conform to the shape of the foot. The soft leather soles help prevent slipping, an important factor for busy young walkers.
The upper part of the moccasin is made of cotton, lycra and nylon. Cotton allows the skin to breathe, and lycra helps the fabric maintain its shape. Nylon makes the fabric more durable and long lasting.
Moms love Nowali moccasins because they are easy to put on and the stay on - no more lost shoes !









