Help us decide our new fall pattern and you could win a prize!

4/1 Update: thanks for all the great feedback and 

congrats to the winner Brie in NY!

Tell us which of these patterns you would wear as an adult: Nordic, pink stripes, navy stripes, brown stripes.

As a thanks for your participation, Nowali will select 1 random commenter to receive a free pair of moccasins of their choice!


Comments close March 31.  The winner will be posted here, please check back on April 1.

Sockiplast! What is it?

Sockiplast is a Swedish icon (hey, it even has a Facebook fan club!). "Sockiplast"says it all but just can't be translated. 

What is it?  Sockiplast is a cotton / poly blend sock with a polyurethane bottom that really grips the ground to prevent slips, even on wet surfaces.

Sockiplast makes a great pool, shower sock or boat sock.  It is also perfect for yoga, gymnastics and other fitness activities.

Sockiplast is now available in adult sizes at Nowali.com.

Give a Heart, Get a Hoot!

Give a Hoot.........or a Heart to your favorite little Valentine!

Remember your little sweetheart this Valentine's Day

with a comfy pair of Nowali moccasins.

View www.nowali.com to see all the colorful & fun, spring designs.

Spring is Here!

Spring is Here! (almost)


Sure, it's freezing cold here in the Northeast with more snow on the way, but we look forward to the warm, sunny days ahead.


For now, keep those little toes warm with the new Spring 2011 patterns from Nowali. This season the collection includes bright, multicolor stripes for everyone. For girls, there are hearts, butterflies, flowers, strawberries and daisies. For boys, crazy cars, frogs, a bee and an owl.


So stop by and see the new www.nowali.com website and be sure to sign up for our newsletter to keep up to date on new products and special offers throughout the year. And don't worry, spring will get here soon, wherever you are!

Celebrating 60 years!

Nowali moccasins, everyone's favorite sock-and-a-shoe celebrates their 60th year in 2010! Since 1950, generations of kids (and grown-ups, too) have loved the comfortable fit and combination of funky and classic designs.

When Ake Johannson started the company at his small family farm in central Sweden, little did he expect it would grow into a brand known around the world. Success came quickly as the company's reputation for quality and value spread. In 1958, the company moved from Ake's farm to a new building. By 1960, they were the biggest producer of moccasins in Sweden and soon began to export to Europe and the United States. Today, Nowali moccasins are still proudly knitted in Sweden, stitched by hand and loved throughout the world.

The Nowali company has grown a lot in 60 years, but their basic product remains true to its roots: Nowali moccasins are practical and comfortable footwear that stay on and look great. The commitment to quality and value extends to new products, too: socks, tights, slipper socks, and more are now part of the Nowali product family.

Looking to the future, Nowali knows that our customers will always put top priority on quality products they can trust. Nowali uses Oko-Tex 100 certifed yarns that contain no potentially toxic chemicals or dyes, and is committed to sustainable business practices that will take the company to its next milestones.

Thanks to all the generations of Nowali customers for making it possible!

The Perfect Toddler Gift!

Nowali moccasins are the perfect holiday gift for baby, toddler, big kids and even grown-ups, too!

Made in Sweden for 60 years, the moccasins feature yarns that are certified free from dangerous chemicals or dyes. The leather sole is no-slip, great for hardwood or tile floors. Best of all, they are machine washable!

Moms and kids love them because they stay on. The soft sole allows the foot to move freely as recommended by pediatrians. Nowali moccasins come in lots of colors and patterns, too - visit www.nowali.com to see the current line.

Halloween Slippers for your 'Little Monster'

It's the time of year to frighten and scare, now choose a spook-tacular design to wear! Nowali moccassins and slipper socks are the perfect indoor footwear for chilly fall nights. Put them under the bed at night to keep your little monsters safe!